Marketing blitz begins for final ‘Star Wars’ film
Sunday, April 3, 2005With six weeks before the sixth and final Star Wars film saga, Revenge of the Sith, hits theaters worldwide on May 19, the movie studios behind the brand have launched a massive marketing and merchandising campaign. It includes toys aimed at children, collectibles for adults active in fandom and other related merchandise such as science fiction novels based in the Star Wars universe. The 20th Century Fox