After Effects Templates – Embedded in Modern Media and Advertising

by

Janine Macdonald

Advertising is an effective and non-personal form of communication which aims to disseminate information about products, ideas, services and organisations; in an attempt to derive an emotive response to the message and drive consumer action in terms of purchase behaviour. The ultimate goal of advertising is to connect with the target market that the business serves while at the same time instilling a sense of desire for their products and services, resulting in increased demand and ultimately bottom line profits for the organisation. The primary functions of advertising are to persuade, with this objective being achieved through various creative contexts and mediums. A common theme in modern advertising and communications is the implementation of interactivity and the delivery of multi-media content that draws the consumer in and gets them emotionally and cognitively involved in the process. Through creative content and interactive media formats, this is being achieved by small businesses and large corporations alike.

Where traditionally the production of high quality video presentations, with the use of idents and theatrical trailers have been the premise of organisations with large marketing budgets, the evolving nature of technology has brought this form of advertising and entertainment into the realm of affordability of all businesses and not-for-profit organisations. After Effects templates provide the platform for business to create audience capturing productions in the most cost effective manner. One only has to peruse the internet to see the increasing popularity of video and interactive content for the entertainment and marketing purposes.

Where traditionally, marketers had the mediums of text, images and sound at their disposal to create convincing advertisements, emerging technology has completed changed the landscape of interactive content. One of the key advantages to video marketing is its ability to appeal to wide audience. Furthermore, the modern consumer demands instant gratification on the internet; if they are reading content that does not appeal to them, they will simply leave. However, video and After Effects templates have the ability to capture a persons attention and draw them into the story being told.

With search engine visibility and traffic to the website being correlated with the number of qualified consumers viewing the company website, its products and services, the use of video and After Effects templates is proven to drive traffic and increase the time a potential customer spends on the site. With After Effects templates, you now have cost effective tools to capture and enthral your audience.

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