What’s Marketing? Marketing, to put it simply, is a means to promote and sell products or services. It involves researching, promoting, selling, and distributing your products or services. It’s about understanding the wants and needs of your customer and devising strategies to meet those needs. But, this is just the surface definition of what marketing truly is. There’s much more to it than most people know. Whether it’s a small

Digital Marketing: A Comprehensive Overview In the ever-evolving world of business, digital marketing has emerged as the primary mode of promotion, paving the way for better communication, improved customer relations, and enhanced brand visibility. Digital marketing, in its simplest form, refers to the use of digital channels and strategies to connect with prospective consumers and transform them into loyal customers. Today, a vast array of online platforms and technologies facilitate